Princeton Mortgage was founded in 1983 on the second floor of a small real estate office in New Jersey. What started as an in-house lender quickly grew into something much bigger — a company built on family values, trust, and the belief that the mortgage process should be simple and transparent. Our roots go back over a century in real estate, investments, and insurance, but Princeton was created with a singular mission: to bring clarity and confidence to homebuyers and the loan officers who serve them. By 1991, Princeton had earned fully delegated agency approvals, giving us the ability to process loans faster and with fewer barriers. In 2000, we partnered with two of the largest real estate companies in New Jersey, strengthening our footprint and proving that our model worked at scale. As we grew, the culture remained the same: family first, customers always. In 2015, that legacy was recognized when Princeton was named New Jersey’s Top Family Business of the Year by the Rothman Institute. Just a few years later, in 2018, new leadership joined Princeton to help us expand nationally. We launched our wholesale channel, grew beyond New Jersey and Pennsylvania, and laid the groundwork for what would become one of the most transparent and originator-focused mortgage models in the country. In 2019, we introduced the Princeton Promise — our guarantee that if a borrower wasn’t satisfied with their experience, we’d pay them $1,000 at closing. Combined with our Effortless Mortgage process, this commitment propelled us to the #1 customer satisfaction score across all industries nationwide. The momentum didn’t stop there. In 2020, Princeton ranked among the Top 20 Wholesale Lenders and was named the #5 fastest-growing finance company on the Inc. 5000 list. By 2022, we made the strategic decision to exit wholesale and focus entirely on distributed retail — putting even more emphasis on supporting our loan officers with the tools, technology, and transparency they need to succeed. That decision paid off. In 2023, Princeton was ranked #1 in customer satisfaction nationwide, with the highest Net Promoter Score across all industries. And in 2024, we launched Power Producers, a modern model designed for today’s market that delivers $2,000 less in all-in cost per funded loan compared to industry averages. From a small office in 1983 to a national platform serving loan officers and borrowers across 40+ states, our story has always been about the same thing: building trust, delivering transparency, and creating a model where originators can thrive.