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BETTER RATES.

MORE LOANS.

BETTER EARNIGS.

Crunch The Numbers

Slash hidden costs. Win more deals. 

The average loan carries $8,400 in waste—costs you’re unknowingly covering.

PowerPro streamlines operations, reduces overhead, and helps you save ~100 bps—so you can offer better rates and keep your margins.

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"Game-changing, pricing. I haven't lost a deal yet."

"I have more confidence than ever to go out and sell."

Top-preforming pricing for

POWER

PRODUCERS

"I have more confidence than ever to go out and sell."
Frederick Lahm III
Mortgage Loan Officer
NMLS 205717

Real Numbers. Real Results.

One originator made $38,693 on $2.4M of production

Most LO's leave $14K on the table

THAT'S 60% MORE WITH BETTER RATES!

“He finally got into a model that works.”

View Full Breakdown

IT'S MATH,

NOT MAGIC.

The average lender needs a 7.25% rate just to break even.

That’s because it costs them $12,485 to fund a loan—driven by bloated sales layers and inefficiency.


PowerPro cuts that cost nearly in half—helping you offer lower rates and earn more.

PowerPro CPFL:
~$7,800 → 6.625% Rate

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It’s math, not magic. 

POWER PRODUCERS
CPFL


$7,490

PRINCETON
AVERAGE CPFL


$10,823

INDUSTRY
AVERAGE CPFL


$12,485

$3,000

$3,000

$3,000

$1,405

$3,085

$3,623

$4,200

$3,777

$5,708

LO COMP

SALES
EXPENSE

NON-SALES
EXPENSE

LO COMP

SALES
EXPENSE

NON-SALES
EXPENSE

LO COMP

SALES
EXPENSE

NON-SALES
EXPENSE

Your costs are your rates.

The average lender needs a 7.25% rate just to break even.

PowerPro runs lean—so you can offer 6.625% and still earn 206 bps.

$12,485
 $7,490 
  $4,995

THE INDUSTRY IS

broken.

For over 40 years, the mortgage industry prospered amid falling interest rates and frequent refinancing. But hidden weaknesses surfaced in this era of low rates. In the last two years, the industry has struggled with losses and uncertainty, signaling a fundamental shift in its dynamics.
 
The rules of the game have fundamentally changed.

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A new model for a new normal.

Dollars > BPS: See the actual dollar amounts each mortgage rate earns, so you understand exactly how your income is generated.

 

Informed Decisions: Use detailed financial reports to set your rates strategically, ensuring maximum profitability without guesswork.

 

Custom Pricing: Your rates are tailored to your unique performance metrics, not averaged across less efficient peers.

 

Operational Efficiency: Our streamlined processes mean less overhead per loan, directly benefiting your bottom line.

Win Every Deal.

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Building businesses worth building:

Trusted by homeowners and loan originators for over 40 years.

Every Loan. Every Day:

Experience The Effortless Mortgage difference.

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Powering Growth:

Add 1.2 new referral partners who fund a loan with you for the first time every month.

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Optimize your business:

Technology that transforms efficiency and drives success.

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